The Network of Employers for Traffic Safety (NETS) launched its 2016 Drive Safely Work Week campaign yesterday. Targeting company drivers and commuters, the week promotes safe-driving education and awareness. The campaign comes at a great time, as the National Highway Traffic Safety Administration just announced that traffic fatalities increased 7.2% in 2015 over the previous year—which is the largest percentage increase in the last half century.
Car accidents continue to be the leading cause of workplace fatalities in the United States. They are also responsible for 1.6 million lost work days per year, with 90% attributed to traffic crashes that occur off the job.
“Employers have the opportunity to play an important role in reversing the recent increase in traffic fatalities,” said Joseph McKillips, executive director of NETS. “Driving is likely the riskiest thing any employee does on a daily basis. Taking the time to remind all drivers that they are the most important safety feature in their vehicle is good for the health and safety of employees; it’s good business sense and it’s the right thing to do. The Drive Safely Work Week campaign gives employers of all sizes the opportunity to do just that.”
This year’s campaign highlights drowsy and distracted driving. It calls on road users to be more intentional about what they do while driving, which includes what they should consider before even getting into the vehicle—such as ensuring they’re well rested.
If you’re interested, NETS made a free toolkit that includes an interactive driver-risk assessment, graphics, social media posts, PowerPoint presentations and more that you can download at: www.trafficsafety.org.